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Customers Since 2001
www.melanibros.com “As the Replacement Contractor of the Year for 2007, the Melani Bros.’ success directly correlates with having the improveit! 360 Enterprise solution to manage our entire business process.” - Ray and Ron Melani 
In 1983, Melani Bros. were just “two guys and a truck” pounding the pavement and living the American Dream. By 1997, they had grown the company to be the largest sunroom dealer in the United States. With this growth, they realized that to deliver on the promise of 100% customer satisfaction, they needed a comprehensive software solution – a solution offering support, key analytic’s and real-time reports that were flexible and easy to control. In other words, a solution not just software. Additionally, Melani Bros needed visibility to measure their overall marketing effectiveness (Source Performance, Cost, ROI, and individual marketer performance). The Melani Bros. became one of the first improveit! 360 Enterprise customers seven years ago when they realized it was the only complete solution to meet their needs and deliver accurate results. Back then, balancing their marketing cost with TV, Newspapers, Radio, and SFI Programs like Sam’s Club was not easy. By adopting improveit! 360 Enterprise, they immediately cut their TV budget in half by eliminating inefficient time slots without significantly impacting the total number of leads produced. The direct result was a 50% reduction in lead cost without any reduction in net business – and they were able to reallocate their marketing dollars to more effective sources. Ray and Ron Melani’s seven-year partnership with improveit! 360 proved mutually beneficial. The Melanis have provided industry-specific feedback on several improveit! 360 Enterprise features – features they use on a daily basis. Their input has resulted in several enhancements to the software, including focused tools and modules to enhance business workflows. By utilizing improveit! 360 Enterprise Production Manager, Melani Bros. were able to efficiently manage the complex demands of sunroom installations (often more then 50 rooms a month!). While effectively selling their other products (windows, siding, doors, and gutters), something Ray and Ron never thought was possible. The improveit! 360 Enterprise solution transformed the Melani Bros infrastructure, creating an environment of accountability, predictability, and workflow management that enabled them to deliver on the promise of 100% customer satisfaction while maximizing growth. improveit! 360 empowered them to measure every part of their business – from entering a lead through service to final customer satisfaction – all within seconds of clicking the mouse.  |
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