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Customers Since 2005
www.powerwindowsandsiding.com “I don’t think any other software solutions provider for our industry could have delivered like the improveit! 360 Team has over the past three years. We would have been required to create a custom application at great costs to get all the benefit of the improveit! 360 platform. We sell home improvements; we are not software developers. Buy vs. build, that is the way to go.” - Jeff and Adam Kaliner 
Before purchasing improveit! 360 Enterprise, Power Windows & Siding used their own homegrown access-based system – a system created over several years by company owner Jeff Kaliner. Needless to say, the system wasn’t flexible or scalable enough to meet all their needs. Now, after implementing and working with improveit! 360, Jeff understands the importance of a system that operates based on best practices for the company’s overall business workflow. Power Windows & Siding still uses a predictive dialer for all their “cold call” leads, as they did when they first implemented improveit! 360 Enterprise back in 2005. improveit! 360 has opened Jeff’s eyes to another way: mining their database for existing leads, thereby freeing them from heavy reliance on “cold calling,” and instead creating targeted campaigns (reset, rehash, previous customers data) with the improveit! 360 DirectHit module. By doing this they were able to create a marketing mix of sources that helps balance out lead cost, especially when the average issued lead today costs around $250. As a multi-product company (windows, siding, gutter protection, and doors) with a diversified product line, Power Windows & Siding utilized improveit! 360 & DirectHit to cross-sell and up-sell existing customers, which accounts for 20% of their revenue. The business operates like a franchise prototype: when new employees are hired, they go through an intense training program with expectations and benchmarks defined for their position and performance. The analytics and quick access to data that improveit! 360 delivers has empowered the company to make decisions with facts, not emotions. Power Windows & Siding passed $25 million in 2007 and plans to grow to over $30 million in 2008, which proves that huge growth is possible in a tough economy when you are passionate about the business and the numbers – and using improveit! 360 Enterprise.  |
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