With the busy season nearing an end, it’s time to kick off the planning process for 2021 so you can hit the ground running in the New Year.
As we inch closer to the end of 2020, it’s time to start thinking about how you can knock 2021 out of the park. But first, let’s not forget to take a moment to reflect on the success you’ve achieved over the past year and give yourself a pat on the back — you definitely deserve it!
Once you’ve celebrated your wins, it’s time to run a fine-tooth comb through your remodeling business to see where you can make operational and strategic improvements. If you’re having trouble figuring out where to start, the following ideas can help get you on the fast-track to seeing more success in the new year:
1. Revisit Your Website
If you have a website for your remodeling company (which we recommend), now is a great time to revisit it and make strategic updates. Do you offer online booking directly through your website? Is your business phone number displayed prominently on every page? Does your website have a live chat option? Executing any of these ideas can help drive consumers to take action when visiting your site and boost lead conversion. And don’t forget to include as much social proof as possible! Flooding your website with customer testimonials, before and after photos of your work, and links to your Yelp profile can help build trust among prospective customers. Which brings us to our next point…
2. Consider Your Digital Footprint
Enhancing your digital footprint is a sure-fire way to a more successful new year. For reference, your digital footprint encompasses everything that you or others have said about your business online. This includes content on social media like your Facebook page, review sites like Yelp or Houzz, and even your Google business listing! By simply searching the name of your contractor business on the internet, you can gain powerful insights into what your digital footprint looks like. You’ll be able to find out if there’s any outdated information about your business tied to important online listings, like an old address or outdated phone number. And while not ideal, if you find that negative comments are being made about your business, you can (and should) address those in order to improve your online reputation and credibility.
3. Set Up or Improve Your Referral Program
While quality referrals are key for any contractor, offering a quality incentive is key for any referral program. By providing your referring customers a discount on future purchases or even a VISA gift card, you can show them your appreciation and drive up customer loyalty.
And just like your leads, you don’t want your referrals to slip through the cracks. In improveit 360, an industry-specific CRM system built for home pros, you can segment your customers and create effective call campaigns to generate and track referrals. Quality Home Exteriors, a current improveit 360 customer, has seen major success with the call campaigns they’ve built out in improveit 360. With the system’s robust reporting capabilities, Quality Home Exteriors can quickly evaluate the performance of each call campaign and make strategic updates to their campaigns to get better results. To learn more about their experience with improveit 360’s call campaigns, read the full case study here!
4. Take a Look at Your Marketing Sources
If you want to maximize cost-savings while also improving sales, take some time to evaluate each of your marketing sources. When you use a CRM system like improveit 360, measuring your return on investment on marketing activities is a breeze. With improveit 360, it’s easy to track your individual marketing sources as well as their respective costs, and gain insights into which sources are converting. Ultimately, understanding what sources are performing and what aren’t will help you make better decisions with how you spend your money.
5. Do Some Financial Housekeeping
Vetting your marketing sources is a great way to be smarter with your money and prepare for the new year, but it’s also wise to take a look at where else you can save or increase your profits. If you’ve had the same pricing structure for a while, consider evaluating if it’s the right time to raise prices on any of the products or services you offer. Additionally, if you feel like you have stacks of old bills, records and statements lying around, it’s time to clean up the clutter! For example, going automatic with payments where you can is a great way to reduce the amount of paper on your desk, get organized, and set yourself up for a more successful new year.
If you really want to skyrocket success for your contractor business in the new year, you need a CRM system like improveit 360. Improveit 360, an industry-specific CRM built for home improvement pros, offers technology that was designed to help reduce costs, accelerate marketing, and close more deals. With abilities to organize all customer data, streamline scheduling, and manage projects, it’s a no brainer that improveit 360 can help you to reduce inefficiencies and make 2021 your best year yet!
To learn how you can use improveit 360 to drive your home improvement business forward and have a successful new year, schedule a demo with one of our team members.