Contractor Sales and Marketing Advice

remodeling business systemsFound some great advice from the marketing guru, Seth Godin, on his website today. He’s got a great way of stepping back and seeing the bigger picture when it comes to small businesses. 

You might want to subscribe to his feed – even though he speaks mostly to marketing professionals, as home service pros you should consider yourselves in the marketing game, as well. It’s how you capture your leads… 

Here are some of his thoughts: 

“There are at least 200 working days a year. If you commit to doing a simple marketing item just once each day, at the end of the year you’ve built a mountain. Here are some things you might try (don’t do them all, just one of these once a day would change things for you):

  • Send a handwritten and personal thank you note to a customer
  • Write a blog post about how someone is using your product or service
  • Research and post a short article about how something in your industry works
  • Introduce one colleague to another in a significant way that benefits both of them
  • Read the first three chapters of a business or other how-to book
  • Record a video that teaches your customers how to do something
  • Teach at least one of your employees a new skill
  • Go for a ten minute walk and come back with at least five written ideas on how to improve what you offer the world
  • Change something on your website and record how it changes interactions

Enough molehills is all you need to have a mountain.”

He’s got a few more suggestions on his blog – check it out when you have some time.

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