As a contractor, remodeler, or home pro you (hopefully!) have a website. But you might not be getting as much traffic as you’d like. Which also means you’re not getting as many leads from your site as you’d like.
Something to keep in mind – many homeowners go to Google, Bing and the others to search for answers. They have questions and their making use of the Internet.
Many of these curious homeowners type in questions – including a question mark – about how to find contractors, how much a kitchen remodel costs, what’s the best type of roof for their climate, and so on.
When the search engine results pop up, these folks click on those websites hoping to find answers to their queries. Sometimes they click on several sites until they get the right answer.
What is this telling us? That you should put a Questions and Answers page on your website! A Q & A page will be chock-full of typical questions about your industry. Those questions should be in big, bold headlines. And right below, there needs to be an answer to the question.
Here’s an example:
How Long Does it Take to Remodel a Bathroom?
The length of time to renovate your bathroom really can vary – based on the size of the room, if we’re adding or moving plumbing fixtures, and the amount of customization. However, if we look at averages, our typical bathroom remodeling job takes about 3 to 4 days to complete. Some we’ve done in a day and more complicated projects have taken over 10 days. If you’d like to know how long it will take to re-do your bathroom, call us today to schedule an appointment with one of our experts!
And the next question could be, “How much will it cost to renovate my bathroom?” along with another answer.
Because that’s an actual question some homeowner might type into the Google Search box and, because you’ve written the Q & A and added it to your website, Google might take notice of this text. It might push you up the search engine rankings, and place your answer at or near the top. Google now believes you’re an authority because you’re providing valuable information.
Because of this, you’ll start ranking higher and higher on all your questions. You’ll get more people coming to your site and more leads to fill your sales pipeline.
If you’ve got Google Analytics installed on your website, you can even use actual questions that people have used to find your site.
On the far left of your GA dashboard, click on Traffic Sources and then Overview. Select a date range (this year, all time, the past month, etc.) and you’ll see all the keywords people have used to find your site. Among them, you might find a few keyword phrases that were questions associated with your products and services.
If you don’t have Google Analytics, sit down with your team and come up with a list of frequently asked questions they hear all the time. Write them down and get them on your site.
And make sure Q & A page is full of keyword phrases and variations. As you could see from my bathroom example above – I used “remodel a bathroom”, “renovate your bathroom”, “bathroom remodeling”, and “re-do your bathroom”. Those are all variations of the same thing – so all the bases arecovered, depending on what words the homeowner uses in their search.
Good luck with your SEO campaigns!