What About Your Marketing Campaigns?
As a remodeling company or a replacement contractor, this might have been your busiest year in a long time. But, for many, business slows down in the fall and winter. And no one is sure if home improvement activity will be strong in 2014.
So, it’s important to know what is working and what’s not working when it comes to your business.
Does any of this sound familiar:
- Not knowing what value you get from your marketing expenses?
- How productive is your sales team?
- Which product is selling the best?
- Not knowing whether valuable leads are being followed up?
- Having to manually complete reports due to multiple sources of information?
- Losing customers to your competitors for no obvious reason?
Is there a solution when you don’t know the answers to questions like these?
Yes. You need to have a system in place.
A few of you might say you already do – you’re using your accounting system, maybe a database program, or you’ve got your spreadsheets, e-mail inbox, and all those files in your cabinets.
And that is a system, too, I’ll agree. But it’s not an effective or efficient system.
Without the right technology, all the data stored throughout your company is being poorly managed and doesn’t help create strong, productive customer and prospect relationships.
However, quite a few contracting companies are discovering the need for a Customer Relationship Management system (also called CRM.)
What is CRM?
CRM is a web-based system that helps you with your sales, marketing and business management. It creates a closed-loop marketing system that prevents leads from being lost. CRM makes every lead valuable – even old leads you’ve already paid for.
CRM technology provides you with a marketable database to mine for up-sells, re-sells, repeats, and referrals.
CRM forces your team to follow “best practices” which generates more leads and more business. And your marketing costs are slashed because you’ll need fewer leads.
This powerful technology helps you save time because nearly everything is automated… and time is money.
Not having a customer relationship management system puts you at an immediate disadvantage to your competitors.
And the biggest benefit of a system like this? The new information that you have access to. You’ll be able to see reports on which marketing campaign is underperforming. Which product sells the best. Which rep has the highest rescission rate. Powerful information that will help you sell more and cut costs.
According to Nucleus Research, a quality CRM business management tool provides businesses with average return of $5.60 for every $1 spent.
What’s not to love?!
It’s Important to Start Your CRM Strategy Now
Whatever the future holds for your home improvement business – you need to get ready now. Whether you end up busier next year and all the chaos and disorganization sets in… or the economy stumbles and your phone stops ringing… you need to find the right CRM system for you, get your teamed trained, and gather all your vital data into one solution.
And that takes time. And time, as they say, is money.
Quite a few of your peers have already made the jump. If you’d like to see how effective a CRM system can be – watch this video:
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Call us today and talk to a Success Coach to learn how improveit! 360 can help your company earn more money and save more time: 866-421-3360.
Tim Clark is the Director of Marketing Communications for improveit! 360 and he’s been with the technology company for two years. During this time, the company has grown rapidly and positioned itself as a leader in delivering business management tools and expertise to thousands of home improvement professionals. Prior to improveit! 360, Tim worked as a marketing director, professional writer, and communications expert with several software companies and the contractor lead generation industry. He is a digital marketing expert with over 10 years experience working in Search Engine Optimization (SEO), Pay-per-Click advertising (PPC), video production, and content marketing. He holds a bachelors degree in Marketing and International Business from Otterbein University.