We’ve got a new article up on the Woodworking Network on how nurturing your database leads can bring in a lot more revenue without spending more.
Here’s a sample:
So if a business infrequently nurtures a homeowner, they keep their company name “top of mind” when it comes time to sign a contract.
How does this make the nurtured leads more valuable? Marketers have reported that when people are nurtured until they make a purchase decision, they tend to spend anywhere from 15% to 25% more. The average sale price is around 19% higher for nurtured leads versus non-nurtured ones.
Read the rest of the article over on the Woodworking Network!