Earn More Remodeling without Spending More on Marketing

improveit360We’ve got a new article up on the Woodworking Network on how nurturing your database leads can bring in a lot more revenue without spending more.

Here’s a sample:

So if a business infrequently nurtures a homeowner, they keep their company name “top of mind” when it comes time to sign a contract.

How does this make the nurtured leads more valuable? Marketers have reported that when people are nurtured until they make a purchase decision, they tend to spend anywhere from 15% to 25% more. The average sale price is around 19% higher for nurtured leads versus non-nurtured ones.

Read the rest of the article over on the Woodworking Network!

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