Home Pros: Investing in CRM Yields $8.71 for Every $1 Spent

logotypeColumbus, OH (September 16, 2014) – According to the independent firm Nucleus Research, a business investment in CRM software now returns $8.71 for every dollar spent.

In 2011, Nucleus conducted studies to see the ROI companies were getting from CRM (Customer Relationship Management) systems. They found CRM software was driving greater sales productivity, improving marketing effectiveness and accountability, and boosting customer service results.

At the time, companies were seeing an ROI of $5.60 on every dollar spent. That result has jumped 1.5 times in the past 3 years – a result Nucleus was not expecting:

“In most cases, companies making new investments in software to replace or complement existing solutions get smaller incremental returns, because they’ve already gotten a big return from their initial investment. However, Nucleus has found this not to be the case for CRM.”

According to Nucleus Research, Salesforce.com leads the pack in their latest Value Matrix – a ranking of CRM vendors based on functionality and usability:

“Salesforce.com continues to trend upward, widening its lead against Oracle and other vendors.”

According to their case studies, Nucleus has shown that Salesforce.com users are exceeding expectations when it comes to returns on investment.

i360 Mobile App Icon v2 transThis is great news for the customers of improveit! 360 because it is built on the Salesforce.com platform and has been fully customized for the home improvement industry.

Studies show that home improvement companies taking advantage of the improve it! 360 business management CRM system are doing better than the generic results, as well as Salesforce.com returns.

Few home pros take advantage of the value CRM systems present to the industry. improveit! 360 forces teams to follow best practices in lead management, sales and marketing, and project management and then reports back on the outcomes to give a complete, real-time snapshot of the business.

With the exclusive Closed Loop Marketing System, reps are required to rehash leads who never sat for an appointment, recycle prospects who sat but never bought, and even recycle customers who purchased by cross-selling other products and services. This means no lead ever falls through the cracks and more deals are closed to generate more profit.

One of the largest improveit! 360 customers sold $17.2 million in 2013 and $7 million of the revenue came from this process, meaning they spent nothing additional on marketing to bring in that money.

The improveit! 360 system puts all data under one roof to help eliminate errors, manual and repetitive tasks, and time wasted trying to find paper documents. It provides easy access from anywhere there’s an Internet connection on a smartphone, tablet or laptop.


About improveit! 360

improveit! 360 is the top business management platform designed to help home pros quickly and efficiently build wealth. The system was designed to eliminate chaos, lower costs and increase profit. With improveit! 360, home improvement leaders generate and close more deals by automatically nurturing leads until they buy, track all customer relationships and interactions as well as manage leads, sales, and projects from one central location. With best-in-class dashboards and reports, owners get a 360 degree view of their operation for better decision-making. This powerful system is web-based with no software to install or upgrade. The mobile apps give your team remote access to vital information on a smartphone, laptop or tablet. Based on Salesforce.com and designed by two “Big 50” remodelers exclusively for contractors, remodelers and home service pros, improveit! 360 is a tiny investment that delivers massive returns every day. For more information or a personal demo, call 866-421-3360, visit www.improveit360.com or email info@improveit360.com

Leave a Reply

Your email address will not be published. Required fields are marked *