Columbus, OH (July 22, 2013) – Clients of HomeAdvisor can now integrate their leads with improveit! 360, the top business management solution for remodelers, contractors, and home service pros. With the lead generation proficiency of HomeAdvisor, the industry’s preeminent lead provider, contractors get matched to targeted homeowners looking for their products and services. And this latest integration by improveit! 360 allows home improvement companies to instantly capture prospective leads for immediate use within their lead nurturing system – meaning no manual entry is required! By using improveit! 360 with HomeAdvisor leads, contractors now automate the follow-up process to make sure they keep marketing to every lead until the homeowner buys.
As most contractors know, many leads – for whatever reason – stall the purchasing decision.
Don’t Let These Leads Fall Through the Cracks! You’ve Paid Good Money for Them!
According to a 2011 study by Harvard Business Review, companies that tried to contact prospects within an hour of receiving a lead were nearly seven times as likely to qualify the lead as those that tried to contact the customer even an hour later — and more than 60 times as likely as companies that waited 24 hours or longer. With the HomeAdvisor and improveit! 360 integration, you’ll:
- Save time by avoiding manual entry
- Receive instant notification via e-mail or text message of each new lead
- Follow-up on every lead with automated marketing functionality
- Increase conversions and get more out of every lead you buy
“Our customers are very happy about the integration with HomeAdvisor and all the other lead providers out there,” stated Justin Showers, Director of Marketing for improveit! 360. “No matter which one they use, our members no longer need to manually type in their incoming leads. E-mails are automatically sent to these prospects as soon as they come in. And marketing reminders are immediately populated so they will prevent valuable leads from falling through the cracks.”
Only 5%-15% of the leads generated are ready to buy right away, according to Brian Carroll, author of Lead Generation for the Complex Sale. This means the vast majority of all the leads brought in each month are nowhere near ready. But they will buy. Most within 12 to 18 months. With the right lead nurturing system in place, home improvement pros can ensure their company is there when the homeowners are ready. And they’ll get the most from the leads they’re buying.
About improveit! 360
Developed by home improvement industry experts for remodelers, contractors and home service pros, improveit! 360 is a business management system built to control chaos, automate marketing, lower costs and boost the bottom line. With improveit! 360, home pros are able to generate and close more deasl by automatically nurturing leads until they’re ready to buy, track every customer interaction, and manage sales, finance, and jobs from one centralized location, all while getting a 360 degree view of their operation for better decision-making. This powerful CRM platform is web-based, meaning there is no software to install or upgrade. And the free mobile app gives contractors remote access to their leads from their smartphone or tablet PC. For more information and a personal demo, call 866-421-3360, visit http://www.improveit360.com or email info (at) improveit360 (dot) com.
HomeAdvisor, a subsidiary of IAC (NASDAQ: IACI), is a leading website offering comprehensive tools and resources for home improvement, maintenance and repair projects. With 13 years of expertise helping more than 25 million people find a trusted home service professional, HomeAdvisor is a cutting-edge resource in the home industry. For more information visit www.homeadvisor.com