improveit! 360 Launches New Tool to Support Remodelers’ Growth

Proximity Search is a new and easy way for remodelers to showcase completed jobs and boost repeat business.

Columbus, Ohio (PRWEB) August 14, 2011 – improveit! 360, the nation’s premiere Business Management Application for remodelers and contractors, announces Proximity Search, a new, value-added tool to help its customers showcase their services to potential buyers and increase opportunities to market to past customers, giving them a distinct advantage over their competition.

Proximity Search is an easy-to-use tool within improveit! 360 that makes it a breeze to find completed jobs close to a prospect’s location. Each job location is plotted on an online map with street by street directions, making it easy for the prospect to visit the featured home. Additionally, Proximity Search can be used to quickly generate a list of previous customers for targeted marketing campaigns.

“We are thrilled to launch this dynamic tool as a value-add to our customers”, says Brian Leader, Co-Founder and CEO of improveit! 360. “Homeowners are being very selective when it comes to choosing the right contractor for their home remodeling needs. We want to make sure our customers have the resources they need to make them stand out from the rest. Proximity Search is a powerful way to get our customers’ work noticed by potential buyers and to re-market to previous customers.”The functionality behind Proximity Search is a geo-coding service that determines the latitude and longitude of valid addresses within improveit! 360.

This enables customers to accurately locate all completed jobs within a user-specified search radius to share with potential customers, as well as uncover additional opportunities to market special offers to previous clients.

Moreover, Proximity Search is the industry’s only mapping tool that keeps all new leads that are entered into improveit! 360 up-to-date by automatically geo-coding them for a valid address, eliminating the need to repeatedly export lists or geo-code information again.

“We’re confident that this new tool will have an immediate impact on the way our customers engage prospects by helping increase the awareness of the great work they do, and boost conversion rates as a result,” Leader added. “It’s another way our web-based application automates and improves remodelers’ marketing and sales processes and puts them on the path to greater success. And as with any aspect of our Business Success Program, we coach our customers step-by-step along the way with expert help and training on all of our features and services.”

Proximity Search is a valued-added tool available in all versions of the improveit! 360 Business Management Application.

About improveit! 360
Developed by home improvement industry experts for remodelers and contractors, improveit! 360 is a total business management application designed to control chaos, accelerate growth, lower costs and improve operational efficiencies. With improveit! 360, home improvement companies are able to close more leads while reducing their marketing costs, automate communications, track every customer interaction from one centralized location, and get a 360 degree view of their operation for better decision-making. Built on the platform, the application is remotely accessible via the web, highly secure, reliable and scalable. For more information or a free business consultation, visit or email info (at) improveit360 (dot) com. To see improveit! 360 in action, watch our webinars at


Contact Information:

Traci Snyder
improveit! 360
(614) 421-3000 x1163

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