If you’re looking to find quality job leads, you need to be where people are spending most of their time.
I’ve got just two words for you… Social Media.
What is social media?
It’s Facebook, Twitter, Google+, Pinterest, LinkedIn and all the other networks where homeowners spend hours upon hours every single day.
Now, I know many home pros out there have a social media presence but we want to make sure you’re doing it right.
The most important factor in utilizing social media is to set-up the accounts the right way. For example – many make the mistake of creating a “profile” or a “group” on Facebook instead of a “page.” There is a difference. A profile is for an individual and a page is for a business (but, keep in mind, you usually can’t create a page without a profile.)
So, here are the links to the major social media networks that allow you to have a separate company page:
- Facebook: http://www.facebook.com/pages/create.php
- LinkedIn Company Page http://learn.linkedin.com/company-pages/
- Google+ for Business http://www.google.com/+/business/
- Pinterest http://pinnablebusiness.com/
Once you’ve got your company page up and running, spread the word to customers and potential customers by offering an incentive to “like”, “follow”, or “friend” your business. Put your social media icons – with links – on your website. Make sure you’ve got the addresses on your business cards. Send everyone on your e-mail list an invitation to join you on your top 2 or 3 social media campaigns.
After you’ve got lots of friends – or whatever the connections are called – you must not commit the worst possible sin that most businesses commit. Do not try to sell to anyone. Ever.
Social media networks are not set up to advertise you, your products or your services. They are to be used for conversations between you and your customers and your prospects. When you try to sell, people will de-friend and unfollow you so fast your head will spin…
- and/or Humor
Tell stories instead of advertising and you’ll humanize your company. Be responsive to others, share (retweet) their stories, thank them for following, and ask questions.
And don’t ignore your social media accounts for weeks and weeks. Keep up with them on a regular basis and you’ll be rewarded.