The Merchants of Average

remodeling business systems
Here’s some advice that you’ve probably heard before but many people completely forget about this concept. If you really want to take your home improvement company to the next level – get more great reviews, more great referrals, get repeat business, get recognized and rewarded for great work… you’ve got to do more than be average. 
They will push you to fit in, to dress alike, to use the same tools, to fit the format. 

They are the high school English teacher in love with his rubric and the book editor who needs you to fit in with the program.

“That’s the way we do things around here.”
They are the well-meaning productivity guru who wants you to get faster, not better, and the social media consultant who is driving with his rear-view mirror. 

The safest thing you can do, it seems, is to fit in. Total deniability. Hey, I’m just doing what the masses do. 

The masses are average. And by definition, we have a surplus of average. 

Don’t be different just to be different. Be different to be better.


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