Here’s some more great advice on marketing your home improvement business and building your brand from Seth Godin. This is an important message because so many owners believe that their logo IS there brand. But, as Seth shows, that’s not really the case:
Logo vs. Brand
Your logo is a referent, a symbol, a reminder of your brand.
But your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do.
Nike spent $250 to buy a swoosh. Probably a little more than they needed to. But the Nike brand, the sum total of what we think and believe and feel about what this company makes–it’s now worth billions.
The swoosh is just pixels.