Calling all remodelers ready to make 2025 their best year yet. This guide covers a home remodeling marketing strategy (or three) you can use to grow and succeed.

First, we’ll jump into go-get marketing and how you can use it to create opportunities. Then, we’ll talk all things content marketing. Finally, we’ll look at how AI can reimagine how you work for the better.

This is your go-to marketing playbook to boost your lead volume this year. Let’s get started.

Take Control with Go-Get Marketing

There are two goals of precise home repair estimates. First, the price needs to be competitive with other biBeing proactive is the difference between waiting for an opportunity and creating it. It’s what sets thriving businesses apart. And it’s what makes go-get marketing so powerful.

What is go-get marketing? It’s a proactive approach to lead-gen strategies, involving in-store sales, radius marketing, and canvassing. By putting yourself out there at events, you generate your own leads.

It’s the opposite of sitting back passively and hoping for results. It’s a way to take charge, stand out, and turn aspirations into reality.

Here are two go-get marketing ideas your home improvement business can try in 2025:

1. Neighborhood Blitz Campaigns

Hit the pavement and target homeowners already interested in your services with a neighborhood blitz. It works like this:

• Canvas recently remodeled homes in your target areas.
• Offer free consultations to neighbors considering similar projects.

2. Live Social Media Showcases

Meet your audience where they hang out—on social media. Better yet, this home remodeling marketing strategy helps you stand out with a live format. Here’s what to do:

• Plan a time to host your live session. Create some hype by promoting it on your social platforms.
• At the right time, go live. Do a walkthrough of a completed project. Be sure to explain what you did and why.
• Open the floor to audience questions too.

RELATED ARTICLE: How to Grow a Home Improvement Business

Drive Organic Growth with Content Marketing 

Content is what you publish online. It could be an article or a how-to video. Content informs and inspires. But importantly, the right kind of content is a powerful, lead-generating marketing machine.

Content marketing is the process of using content to attract and convert clients:

• You attract clients organically. In other words, you don’t pay to reach them. They are actively searching for the information your content provides.
• You convert organic traffic by showing your expertise and values. You demonstrate that you know your stuff.

Organic growth is incredibly important long-term. Why? Because it’s a one-time expense (or time commitment) for ongoing leads.

How can you maximize your content this year for growth that leads to lead gen? Try these ideas:

1. Before-and-After Video Case Studies

Before and after videos are satisfying for your audience. Not only are they fun to watch, but they also serve as valuable proof of how outstanding the work your company does.

The best part? While these videos can be outsourced to create, they can also be built in-house by your team. Just have a team member grab their phone and get filming. Capture a project before it starts. Then, video it when you’re done.

Use simple editing software to stitch the clips together and upload them to your website.

As a bonus, publish it on video-friendly social media platforms like Facebook and YouTube. You could even create a snappy portrait version for Instagram Reels or TikTok.

2. Create a “Which Renovation Is Right for You?” Quiz 

Who doesn’t love a fun quiz? Gamify the decision-making process and get email address leads in the process. Here’s how:

• Start with simple questions. Ask about budget, style preferences, and renovation goals.
• Keep it short. Aim for five to seven quick questions to hold user attention.
• Provide personalized results. Recommend a kitchen refresh or a full home remodel, as examples, based on their answers.
• Collect emails before revealing the results. This way, you can follow up with an offer or consultation.

RELATED ARTICLE: How to Create a Killer Home Repair Estimate (with Free Template!)

Use AI to Make Marketing Easier and More Effective 

Artificial intelligence (AI) isn’t the future of marketing—it’s happening right now. And if you’re not using it, you’re making things harder than they need to be.

For home improvement businesses, AI cuts out busy work. It saves you money and makes marketing faster. Here’s how you can put it to work:

1. AI-Generated Video and Ad Creatives

Creating high-quality marketing materials from scratch takes time. But AI can speed up the process.

• AI video tools can streamline the process of creating voiceovers or adding captions to a video (like before-and-afters). They can even make promotional videos with just a couple of quick clicks.
• AI ad platforms like Meta Advantage craft compelling ad copy and visuals, letting you save on marketing expenses.

2. AI-Enhanced Social Media Management 

Social media is an important part of modern marketing but managing it all can feel like a full-time job. There’s so much content to create and schedule, which can overtax your office admin. AI makes it even more manageable.

• AI scheduling tools use data to predict the best times to post based on when your audience is most active.
• Automated responses answer common inquiries with zero manual effort.
• Content generators look at trending topics to suggest post ideas. That way, your brand stays relevant.

3. AI-Powered Chatbots for Lead Capture 

Customers don’t always reach out during business hours. But that doesn’t mean you should lose the lead. Here’s what to do instead:

• Use AI chatbots to engage website visitors all hours of the day and night. They can answer basic questions and guide them toward scheduling a consultation.
• Leverage smart lead qualification. This helps chatbots filter serious inquiries from casual browsers. You spend your precious time where it matters most.

RELATED ARTICLE: Home Renovation Project Management Template (Excel)

Top Marketing Tips to Maximize Home Remodeling Leads in 2025

Ready to optimize your lead gen strategies? Follow our 4 tips to make 2025 your year of growth and success:

1. Brainstorm go-get marketing ideas that get you seen and heard. Put yourself out there to take control of generating leads.
2. Commit to a content marketing strategy. Come up with a realistic plan you can stick to long-term. You could even use AI tools like ChatGPT to help you come up with topic ideas.
3. Speaking of AI, research chatbots. You might be able to test them out using a free demo or trial.
4. Track your efforts and adapt your approach. Take note of the marketing initiatives that generate the most leads. Use this insight to improve your approach and attract even more customers.

Continuous improvement unlocks business success. So, keep the momentum going. Explore how improveit 360 can help you optimize every piece of the growth puzzle with a free demo.