improveit 360 does more than provide home improvement professionals with a complete business management platform. Our industry experts give you valuable information on marketing, lead management, sales and project management... at no cost.

 

Search our library of topics on maximizing your business.

 

Contractors: Combine SEO Best Practices With Content Creation to Get More Leads

Things are always changing in the SEO world and with how we communicate with people. No matter the changes, the number one thing to keep in mind is that Google is always looking for ways to make a better user experience. When you focus on your reader, provide high-value content and use SEO best practices, you will increase leads.

Do you know the REAL threat to your home improvement business’s data?

When you think about security, you probably think about “Mary's” phishing email above, trying to get your info or weasel some cash through scams. The good news is, these scenarios are less likely to affect your home improvement business than you might think. The bad news is, there are MORE COMMON dangers your data could face that aren’t talked about as often.

Making Better Decisions

In our last post we talked about the Sunk Cost Fallacy and how we, as decision makers, sometimes have a propensity for using the wrong information to power our choices. We thought it would be prudent to offer some ideas on how to overcome these obstacles. Not just for your home improvement business, but for your everyday life as well.

Make it Easy for People to Give you Money

Unless you are some sort of remodeling Johnny Appleseed, spreading vinyl siding and asphalt shingles throughout the land for free, you’re going to want money for your services.

Close rate; you know, the percentage of appointments you run that end up in sales. If you are like most home improvement companies, you use this percentage to get a quick view of how your sales people are doing in the field.

There’s a hole in the bucket

Unless you are some sort of remodeling Johnny Appleseed, spreading vinyl siding and asphalt shingles throughout the land for free, you’re going to want money for your services.

Why Bother?

Unless you are some sort of remodeling Johnny Appleseed, spreading vinyl siding and asphalt shingles throughout the land for free, you’re going to want money for your services.

Can't find what you're looking for? Try a search or head over to our blog for even more great content.

Looking for a video or White Paper? Use our quick links to narrow your search.

Videos & Webinars

We spend lots of time producing videos and webinars. Feel free to watch a few.

Case Studies

Our case studies highlight how your peers overcame business problems and issues by using i360. Now, we're sharing those stories with you.

White Papers

We have studied the home improvement space from every angle and want to share our research with you.

Blog

Everything we have ever written is posted on our blog. We cover a variety of topics designed to help you run your business better. So have a look!

Speaking Engagements

We will come and speak to you or your organization on how we solve problems in the Home Improvement space.

Hopefully you've found some useful tips and tricks that will help grow your home improvement business. Often times in the industry we hear this basic sentiment: "Now that I have all this helpful information, how do I find the time and resources to implement and put it to use?" improveit 360 is a complete business management platform that will allow you to setup, manage and even automate some of the best practices covered here. Interested to see how?

Get my free demo