In this article, we’ll review the basics of digital marketing and how to choose a digital marketing agency. Then, we’ll reveal our picks for the 10 best digital agencies for home service providers.
Are you searching for leading digital marketing agencies for your home services business? It can be an overwhelming task.
Hundreds of homeowners are searching for home service providers every day. But how do you help them find your business and ensure they give you a call?
That’s where a digital marketing agency specializing in home services comes in.
To help you get started, we did some research into different agencies. Then, we made a list of the 10 best digital marketing agencies for home service providers.
In this article, we’ll review what digital marketing is and why it’s important for home service providers. We’ll also explain what a digital marketing agency is and how to choose one.
Finally, we’ll give you a roundup of the 10 best digital agencies for home service providers.
What Is Digital Marketing?
Digital marketing consists of online marketing methods. It includes elements like
- Websites
- Search engines like Google and Bing
- Blog articles
- Social media
- Video
FROM ONE OF OUR PARTNERS: Digital Strategies for Small Home Services Businesses
Why Is Home Services Digital Marketing Important?
When you first start your business, traditional marketing methods help you attract customers. But newspaper ads, coupon mailers, or billboards have their limitations.
Today, more than 4.6 billion people use the internet. Plus, there are 4.2 billion active social media users. What do these numbers mean? That your customers are online.
So, it’s essential to have an online presence so potential customers can find you when they have a need.
Otherwise, the people searching may select another provider. The difference would be that the other business has a website or social media page.
Digital marketing helps people who are searching for your services find you. And nearly 60% of buyers under the age of 55 turn to the internet to find a home services provider.
That’s a lot of opportunities to grow your business with digital marketing.
Digital marketing also helps you foster brand loyalty, repeat business, and word-of-mouth advertising.
In fact, the top three channels for home service providers to acquire customers are
- Word-of-mouth referrals
- Internet searches
- And social media
What Is a Digital Marketing Agency?
A digital marketing agency is a business that provides online marketing services. Examples of services an agency might offer include
- Search engine optimization (SEO)
- Social media marketing
- Online advertising
- Writing blog content and creating videos
- Email marketing
These marketing agencies specialize in internet marketing methods. They help you develop a plan within your budget to meet goals.
Your goals might include things like attracting new customers and retaining existing customers.
FROM ONE OF OUR PARTNERS: Why Your Home Services Business Needs an Annual Marketing Plan
How to Choose a Digital Marketing Agency
Choosing a digital marketing company for your home services business can be hard.
But you can choose the right marketing agency by taking the following steps:
1. Define your goals and objectives
It’s important to know what you want to accomplish before you engage with any potential agencies.
For example, are you just getting started and want to spread the word about your business? Do you want to grow your business? Are you focusing on increasing repeat business?
The right agency will depend on your specific goals.
2. Do your research
It’s smart to do some research before engaging with potential digital marketing agencies. This can help you identify the agencies that best fit your goals and priorities.
Visit each agency’s website to determine their industry and project specialties. Look at any project examples on each site and consider the tone they use.
You should also search for reviews online. It can be helpful to see what each agency’s past and present clients say about working with them.
3. Confirm that potential agencies know your industry
Agencies with experience in your industry will understand your potential customers better. They’ll also know how to communicate with them more effectively.
These agencies are more likely to create a digital marketing plan tailored to your specific needs.
Especially in the home services industry, a knowledgeable partner makes a big difference.
4. Ask to see industry portfolio examples and request references
Seeing an agency’s past work can provide you with valuable insights. It’ll give you a good idea of whether they’re in line with what you need and want for your digital marketing. The same goes for references from past clients.
As you start to contact agencies, request to see some past projects and client references.
The deeper insights into what to expect from each agency will help you make the right decision.
The 10 Best Home Services Digital Marketing Agencies
There are many digital marketing agencies out there. That gives you many options for partners to work with you to grow your home services business.
To help you get started, we’ve made a list of the best digital marketing agencies for home service providers.
Atlantic Marketing Company
Atlantic Marketing Company helps you build a healthy online presence and reputation. This makes it easy for new and existing customers to find you and keep coming back.
Atlantic Marketing builds your online presence through effective marketing strategies like:
- Home services website design
- SEO-powered content for your website
- Home services social media management
- Reputation management
- Logical PPC advertising
The agency prioritizes their client’s best interests. They provide digital marketing data, strategies, execution, and consultation that drives business growth.
FROM ONE OF OUR PARTNERS: How Your Home Improvement Website’s SEO Links Directly to Your ROI
Blue Corona
Blue Corona offers comprehensive online marketing services for home service providers. They use various digital strategies to drive more qualified visitors to your website. Ultimately, this helps you increase leads, sales, and revenue.
Blue Corona’s digital marketing services include:
- Digital competitive analysis
- Website design and development
- Search engine optimization (SEO)
- Local SEO
- Pay Per Click advertising (PPC)
- Google local services advertising
- Display advertising
- Retargeting advertising
- Email marketing
- Social Media
- Reputation management
Here’s what their clients like most about them:
- No long-term contracts
- You own all your deliverables, including your website
- Optimized marketing costs
- A dedicated account manager to guide you
- Peace of mind
- Detailed monthly reports that are easy to understand
GoMarketing
GoMarketing focuses on providing leading home services marketing solutions. Their goal is to help establish your business as the go-to service provider in your locality.
This agency excels in customizing strategies to any home services business and goals. They offer SEO tools, expertise in lead generation, and solid industry expertise.
GoMarketing’s top five home services marketing strategies include:
- Search engine optimization (SEO)
- Pay Per Click advertising (PPC)
- Email marketing
- Social media marketing
- Online reputation management
FROM ONE OF OUR PARTNERS: How to Create a Positive Brand Reputation
Home Service Direct
Home Service Direct focuses on the metrics that grow a business. These include sales, revenue, and profit. To them, their success depends on whether your home service business is getting more inquiries.
Home Service Direct clients often see an increase in leads and web traffic in their first month. They design their digital marketing campaigns for sustainable, explosive growth.
Here are some of the top digital marketing services they offer:
- Conversion optimization
- Search engine optimization (SEO)
- Website development
- Pay Per Click advertising (PPC)
- Display/retargeting ads
- Call tracking and recording
Lemonade Stand
Lemonade Stand helps home services companies with transparent online marketing. The goal of their services is to yield real, measurable results.
Here’s what they say makes them different from other agencies:
- No Contracts
- Transparent services
- Measurable results
- Fast support
Lemonade Stand offers the following services:
- Website design
- Search Engine Optimization
- Paid Search (PPC) Marketing
- Social Media Marketing
- Content Marketing
- Backlink Outreach
- YouTube Advertising
- Retargeting
- Reputation Management
- Video and creative media
Market Hardware
Market Hardware provides personalized digital marketing services for home service providers.
They work to meet your specific business goals and achieve measurable results. They’ve helped home service companies increase sales year after year.
Here are the digital marketing services they offer:
- Lead generation
- Search engine optimization
- Planning and strategy
- Digital advertising
- Content marketing
- Social media
- Web design
Socius Marketing
Socius Marketing approaches your digital marketing as your partner. They get to know their clients’ businesses, audiences, and challenges. Then they help you develop a strategic marketing plan for business growth.
Socius Marketing offers the following solutions and services:
- Custom websites
- Search engine optimization (SEO)
- Paid advertising such as PPC, display ads, and program ads
- Content for blogs, email, and social media
- Digital strategy development
- Social media management
- Review canvassing to encourage customers to give you online reviews
Here are some of the things home service providers like most about this agency:
- Develops strategies that make sense for your unique market
- Provides access to real-time performance data
- Gives full ownership of website content after development
- Has a deep understanding of the home services industry
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Spiral Marketing
Spiral Marketing helps home service professionals hit their marketing goals. They focus on driving more website traffic and finding more qualified leads.
Their seasoned team is full of experts in digital marketing for home services. They track your ROI down to the marketing channel. In fact, they refer to themselves as “your growth engine.”
They focus on strategy, best marketing practices, and your specific business. Spiral Marketing’s most popular services include:
- Digital advertising like pay-per-click
- Content marketing such as newsletters and blogs
- Social media marketing
- Search engine optimization
- Web design and development
Timmermann Group
Timmermann Group understands what homeowners want from a provider. They also know how potential customers find their home service providers.
Timmermann uses this knowledge to provide great marketing services. They generate results by focusing on your business’s unique value.
Timmermann Group is a full-service home services marketing agency. Their most popular services include:
- Website design
- Search engine optimization (SEO)
- Pay Per Click Marketing
- Social Media Marketing
WebFX
WebFX helps home services businesses attract the type of clients they want. They do this using online channels like search, social media, email, and others.
This agency offers comprehensive digital marketing services. Their full staff includes web designers, web developers, copywriters, and graphic designers.
WebFX’s online marketing services include:
- Search engine optimization
- Pay-per-click (PPC) advertising
- Google Local Services ads
- Geofencing advertising
- Social media marketing
- Social media advertising
- Content marketing
- Web design and development
RELATED ARTICLE: How to Grow a Service-Based Business
Get Started with a Home Services Digital Marketing Agency
Now you know all about digital marketing and how a digital marketing agency can help you.
Here’s what you can do to take the next steps toward choosing the right agency to work with:
- Identify your digital marketing goals. Remember, the right agency will depend on your specific goals. Jot down the top two to three things you want to accomplish with your digital marketing efforts. You can refer to these as you research agency options.
- Explore agency websites. Choose two or three digital marketing agencies for home service providers. You can pick from the list we provided or do a quick Google search. Then, spend some time reviewing their services and work portfolio on their websites.
- Schedule consultations. After researching, make an appointment to meet with agencies you’re interested in. We recommend starting with just one or two, so you don’t get overwhelmed.
