Make it Easy for People to Give you Money
Unless you are some sort of remodeling Johnny Appleseed, spreading vinyl siding and asphalt shingles throughout the land for free, you’re going to want money for your services.
Tricks of the Trade: No-Show, Now What?
In the next installment of our Tricks of the Trade series, we tackle the issue of no-shows. Despite best efforts to prevent it, this happens to many of the home improvement companies we work with. So we decided to offer some insights into how to keep your sales team productive when a potential client isn’t home.
Making Better Decisions
In our last post we talked about the Sunk Cost Fallacy and how we, as decision makers, sometimes have a propensity for using the wrong information to power our choices. We thought it would be prudent to offer some ideas on how to overcome these obstacles. Not just for your home improvement business, but for your everyday life as well.
Contractors: Combine SEO Best Practices With Content Creation to Get More Leads
Things are always changing in the SEO world and with how we communicate with people. No matter the changes, the number one thing to keep in mind is that Google is always looking for ways to make a better user experience. When you focus on your reader, provide high-value content and use SEO best practices, you will increase leads.
Do you know the REAL threat to your home improvement business’s data?
When you think about security, you probably think about “Mary’s” phishing email above, trying to get your info or weasel some cash through scams. The good news is, these scenarios are less likely to affect your home improvement business than you might think. The bad news is, there are MORE COMMON dangers your data could face that aren’t talked about as often.
Tricks of the Trade: Confirming Sales Appointments
Behold, the first episode of Tricks of the Trade! Today we discuss all the methods and tactics home pros utilize to confirm in-home sales appointments.
5 Considerations for Large, Multi-location Home Pro Businesses Looking to Implement New Software
Here is a list of considerations for any large home pro enterprise with multiple locations looking to streamline operations and systematize best practices…
Be a Debbie Downer: How home pros who plan for a sub-par tomorrow can make an awesome today!
An economic downturn isn’t a risk, it’s an eventuality. Anyone who has been in business for over a decade knows this first hand.