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Quit Using Close Rate

Close rate; you know, the percentage of appointments you run that end up in sales. If you are like most home improvement companies, you use this percentage to get a quick view of how your sales people are doing in the field.

Word tiles spelling "Credit Card" laid out on top of money

Make it Easy for People to Give you Money

Unless you are some sort of remodeling Johnny Appleseed, spreading vinyl siding and asphalt shingles throughout the land for free, you’re going to want money for your services.

Angry Sales Rep on knees in grass with hands out

Tricks of the Trade: No-Show, Now What?

In the next installment of our Tricks of the Trade series, we tackle the issue of no-shows. Despite best efforts to prevent it, this happens to many of the home improvement companies we work with. So we decided to offer some insights into how to keep your sales team productive when a potential client isn’t home.

Cartoon man with head on head and briefcase thinking

Making Better Decisions

In our last post we talked about the Sunk Cost Fallacy and how we, as decision makers, sometimes have a propensity for using the wrong information to power our choices. We thought it would be prudent to offer some ideas on how to overcome these obstacles. Not just for your home improvement business, but for your everyday life as well.

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Contractors: Combine SEO Best Practices With Content Creation to Get More Leads

Things are always changing in the SEO world and with how we communicate with people. No matter the changes, the number one thing to keep in mind is that Google is always looking for ways to make a better user experience. When you focus on your reader, provide high-value content and use SEO best practices, you will increase leads.

Cartoon Thief with Mask Stealing Computer

Do you know the REAL threat to your home improvement business’s data?

When you think about security, you probably think about “Mary’s” phishing email above, trying to get your info or weasel some cash through scams. The good news is, these scenarios are less likely to affect your home improvement business than you might think. The bad news is, there are MORE COMMON dangers your data could face that aren’t talked about as often.