5 Common CRM Mistakes to Avoid

Blindfolded man preparing to shoot an arrow in the opposite direction of the target.

In order to be more successful with a CRM system, it’s important you’re prepared for the potential pitfalls that can derail your progress.

Fuel Your Company

As you are wrapping your head around the whirlwind that was 2019 and preparing for 2020…how are you going to set your home improvement company up for success?

Why Bother?

Why Bother?

Let’s pretend for a second that you are searching for some new business software for your home improvement business. You’ve done your due diligence, sat through demos of multiple systems, and narrowed it down to a couple of promising choices. Now you compare these systems to find the winner.

Quit Using Close Rate

Man standing thinking with question marks around his head

Close rate; you know, the percentage of appointments you run that end up in sales. If you are like most home improvement companies, you use this percentage to get a quick view of how your sales people are doing in the field.

Tricks of the Trade: No-Show, Now What?

Angry Sales Rep on knees in grass with hands out

In the next installment of our Tricks of the Trade series, we tackle the issue of no-shows. Despite best efforts to prevent it, this happens to many of the home improvement companies we work with. So we decided to offer some insights into how to keep your sales team productive when a potential client isn’t home.

Making Better Decisions

Cartoon man with head on head and briefcase thinking

In our last post we talked about the Sunk Cost Fallacy and how we, as decision makers, sometimes have a propensity for using the wrong information to power our choices. We thought it would be prudent to offer some ideas on how to overcome these obstacles. Not just for your home improvement business, but for your everyday life as well.

Contractors: Combine SEO Best Practices With Content Creation to Get More Leads

Illuminated keyboard showing a rainbow of reflected screen colors

Things are always changing in the SEO world and with how we communicate with people. No matter the changes, the number one thing to keep in mind is that Google is always looking for ways to make a better user experience. When you focus on your reader, provide high-value content and use SEO best practices, you will increase leads.