2025’s Marketing Playbook for Home Remodelers
Calling all remodelers ready to make 2025 their best year. This guide covers a home remodeling marketing strategy (or three) you can use to succeed.
How Rising Mortgage Costs Are Reshaping the Home Improvement Market: What Leaders Need to Know
With mortgage rates nearing 7%, homeowners have less cash to splash. And this has a direct impact on your bottom line. In this article, we cover what home improvement leaders need to know about rising mortgage costs’ impact on remodeling. First, we’ll look at the effects of rising rates. Then, we’ll explore ways to overcome […]
5 Powerful Tips for Social Media Marketing for Contractors
Email marketing plays a central role in client relationship-building, lead generation, brand awareness, and customer engagement between purchases. Here’s how construction pros can do it themselves.
How to Do Email Marketing for Contractors & Construction Companies
Email marketing plays a central role in client relationship-building, lead generation, brand awareness, and customer engagement between purchases. Here’s how construction pros can do it themselves.
5 Key Benefits a CRM Software Can Offer Your Sales Reps
With abilities to automate processes, integrate with other systems, and collect and store mass amounts of customer data, it goes without saying that a CRM system can set your sales reps up for success.
Fuel Your Company
As you are wrapping your head around the whirlwind that was 2019 and preparing for 2020…how are you going to set your home improvement company up for success?
Know Your Numbers: Business Reporting Directly Impacts Your Bottom Line
“Know your numbers”. This is a quote from Mark Richardson’s article for Pro Remodeler. I think these three words sum up the essence of what it means to be successful in the home improvement industry.
Why Bother?
Let’s pretend for a second that you are searching for some new business software for your home improvement business. You’ve done your due diligence, sat through demos of multiple systems, and narrowed it down to a couple of promising choices. Now you compare these systems to find the winner.
Quit Using Close Rate
Close rate; you know, the percentage of appointments you run that end up in sales. If you are like most home improvement companies, you use this percentage to get a quick view of how your sales people are doing in the field.
Tricks of the Trade: No-Show, Now What?
In the next installment of our Tricks of the Trade series, we tackle the issue of no-shows. Despite best efforts to prevent it, this happens to many of the home improvement companies we work with. So we decided to offer some insights into how to keep your sales team productive when a potential client isn’t home.
