Knowledge

Explore Our Free Resources for Best Practices to Learn.  Grow. Improve. Optimize.

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Making Better Decisions

In our last post we talked about the Sunk Cost Fallacy and how we, as decision makers, sometimes have a propensity for using the wrong information to power our choices. We thought it would be prudent to offer some ideas on how to overcome these obstacles. Not just for your home improvement business, but for your everyday life as well.

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Contractors: Combine SEO Best Practices With Content Creation to Get More Leads

Things are always changing in the SEO world and with how we communicate with people. No matter the changes, the number one thing to keep in mind is that Google is always looking for ways to make a better user experience. When you focus on your reader, provide high-value content and use SEO best practices, you will increase leads.

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Do you know the REAL threat to your home improvement business’s data?

When you think about security, you probably think about “Mary’s” phishing email above, trying to get your info or weasel some cash through scams. The good news is, these scenarios are less likely to affect your home improvement business than you might think. The bad news is, there are MORE COMMON dangers your data could face that aren’t talked about as often.

You Have All the Info. Time To Put It To Use.

improveit 360 is a complete enterprise CRM system for home improvement pros that will allow you to set up, manage, and even automate some of the best practices covered here. Interested to see how?