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“Know your numbers”. This is a quote from Mark Richardson’s article for Pro Remodeler. I think these three words sum up the essence of what it means to be successful in the home improvement industry.
Let’s pretend for a second that you are searching for some new business software for your home improvement business. You’ve done your due diligence, sat through demos of multiple systems, and narrowed it down to a couple of promising choices. Now you compare these systems to find the winner.
Close rate; you know, the percentage of appointments you run that end up in sales. If you are like most home improvement companies, you use this percentage to get a quick view of how your sales people are doing in the field.
In our last post we talked about the Sunk Cost Fallacy and how we, as decision makers, sometimes have a propensity for using the wrong information to power our choices. We thought it would be prudent to offer some ideas on how to overcome these obstacles. Not just for your home improvement business, but for your everyday life as well.
How falling prey to the Sunk Cost Fallacy could be keeping you from growing.
As one of the most successful names in the remodeling industry, improveit 360 customer Vince Nardo sure knows what he’s talking about when it comes to how to run a home improvement business the right way.
Hone in on your leadership skills and put yourself in a stronger position to inspire others, exceed your business goals, and drive success at your company.
A presentation that sells will grab your prospect’s attention, get them excited about their project, and provide them with a holistic view of what it looks like to work with your company.
Any seasoned sales rep has experienced the one-legged appointment. The one where you enter the home and realize only one of the two decision makers is there, leading you to think, “this is a dead end”.
Think back to times where you’ve had a poor customer experience. Even if the product or service you purchased knocked your socks off, poor and disjointed communications, processes, or customer service can leave a sour taste in your mouth.
